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Bulova

Bulova


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Bulova

A Timekeeping Tradition since 1875, when 23 year old immigrant Joseph Bulova opened a small jewelry store in New York City. Since then the name Bulova has symbolized a unique blend of old world craftsmanship and new world innovation.

Determined to explore every possibility in the world of timekeeping, he created a legacy of creativity and excellence, becoming an industry leader. He combines fine design and experimentation with new products, untried technologies and imaginative marketing techniques.

In 1911, the company started manufacturing desk clocks, along with fine pocket watches. Wristwatches had been viewed as luxury items, available only to the elite. Bulova began producing the finest quality wristwatches, selling at reasonable prices to people through qualified retailers.

By the mid 1920s, Bulova had transformed the industry by introducing the first full lines of men’s and ladies’ wristwatches and solidified an international reputation for accuracy and innovation.

Combining the century’s technology with established clockmaking expertise, Bulova also developed some earliest electric clocks and, in 1928, produced what is believed to be the world’s first clock radio.

In media history, Bulova heralded a marketing revolution with America’s first national radio spot commercials – reminding listeners from 1926 on, that: “At the tone it’s 8 PM, B-U-L-O-V-A, Bulova watch time” – a feat topped just fifteen years later with the world’s first television commercial, proclaiming “America runs on Bulova time” at the start of a Brooklyn Dodgers-Philadelphia Phillies game on July 1, 1941.

Today, after more than 130 years, Joseph Bulova’s legacy continues in a Portfolio of Brands dedicated to addressing the changing needs of a broad range of consumers throughout the globe.

One of the world’s most recognized brands, with an international reputation for design, style and technology, Bulova remains committed to upholding an extraordinary legacy of excellence for generations to come.